The md Material Design Workshop deepens topics about the usability and the user-centered design (Customer Oriented Projecting) in order to efficiently connect theoretical contents to practical applications (without neglecting the fundamental importance of the relationship between user and product, user and space). In this domain, md Material Design promotes the study and the development of products along with innovative techniques centered on the requests of companies that aim to the highest customer satisfaction. The md Material Design Workshop offers market researches, user surveys, QFD analysis and the drafting of project briefings focused on the technologies available or useful to realize the product.

Parallel to the research and projecting activities, the md Material Design Workshop deals - through the production of innovative cultural formats and narrative materials, products, architectural and design systems – with media relations and cross-media communication of the projecting of initiatives and events for the Architecture Faculty of Ferrara and for Institutions or private Companies guarantying the co-ordination and the administration of the entire procedure (from the ideation to the development of the contents, from the organizational and executive moments  to the promotion and spreading of the obtained results).
The communicative action of md Material Design, in addition to the diffusion of the results in the publishing world of architecture, interior design, and technology, aims to the self-administration and diffusion of the same contents within digital channels directly promoted, coordinated and developed by members of the md Workshop, as for instance architetturadipietra.it, supermuseolaterizio.it, edilizia.blog.excite.it, tecnologi.net, xfaf.it, that are media able to reach a vast qualified and specialized target.
Here is the list of the products and services offered by md Material Design:

Research
Material-technological researches; product and project innovation researches; commercial trends and targets identification researches; iconographical researches in archives and databases.

Projecting
Architectural projecting; design projecting; exhibition projecting; digital prototyping.

Human-oriented researches
Product and project innovation researches; commercial trends and targets identification researches; ergonomic projecting; architectural accessibility projecting; inclusive design projecting; ergonomic exhibition projecting.
 
Usability testing
Elaboration and administration of surveys.

Education
Themed university education; themed postgraduate education; technical and profession-oriented seminars; projecting workshops.

Cultural events
Meetings; conferences; round-tables; architecture and design awards; openings; books presentations.

Exhibitions
Ideation and scientific project; iconographical researches; exhibition projecting; graphic projecting; catalogues editorship; press office

Publications
Technical essays; criticism essays; monographic volumes; exhibition catalogues; book series; reports; commercial information; company profiles; product information; company catalogues.

Web design
Concept and contents development; graphic project; web infrastructures; online output; contents updating; newsletter projecting and editing.

Photography and multimedia
Photo reportages; digital photo elaboration; video recording and video reportages; video interviews; CDs and multimedia presentations; multimedia database projecting and management; materials archive, online photo-archives, virtual galleries.

Graphics
Logos; posters; folders and brochures; books; online graphics; executive graphics.

Press office activities
Customized strategic concept; mailing list formation and management; press release elaboration; graphic projects and press kit production; media relations with the press; conference calls; contents updating and animation; press reviews.

Public relations
Media relations and public affair activities; fund raising activities; institutional patronage activities; partnership activities.